B/Luz

B/Luz is highly regarded for its work in digital media, with deep expertise spanning streaming services, generative AI, gaming, data management solutions, VR and AR technologies, and influencer marketing. With particular strength in adtech, the team guides clients through the full lifecycle of advertising campaigns - from concept development through production and distribution. It also represents advertisers and media companies in advertising disputes before CONAR. Beyond advertising, the practice advises on media and entertainment transactions, broadcasting and streaming matters, content moderation, and strategic deals. Pedro Ramos focuses on complex digital media and advertising transactions; Fernando Bousso handles privacy-related aspects of media matters; and Vanessa Pirró oversees a blend of IP and technology transactions. These three practitioners oversee the department. Andressa Bizutti leads the firm’s advertising, social media, and streaming arm, and is recognised for her ability to navigate emerging regulatory issues, while Ana Paula Silveira supports clients with contract drafting, regulatory reviews and advertising compliance.