Travers Smith LLP

Retailisation is a point of focus for Travers Smith LLP‘s funds team, which advises investment managers on product launches aimed at private bank investors. On the fundraising front, the practice hones in on the mid and lower mid-market. Jeremy Elmore, who garners plaudits for combining ’technical excellence with a commercial approach’, leads the team and handles fund vehicles for investments. Will Normand‘s strong suit is with semi-liquid and open-ended evergreen funds.