Bird & Bird LLP

Bird & Bird LLP stands out for its expertise in the adtech field. The firm supports  advertisers, technology platforms, publishers, and other industry bodies with adtech issues, such as bet-the-business adtech. It assists with commercial contracts, litigation, data privacy, and compliance and regulatory issues. The team also advises clients on traditional advertising and marketing matters, such as pre-clearance advice, content liability, ASA complaints, prize draws, and promotions. It is often sought out by clients for assistance with cross-border advertising campaigns. Alex Dixie spearheads the practice and specialises in commercial and regulatory advertising issues, as well as adtech. He regularly assists clients with AI matters, advising on regulatory and data privacy aspects of the use of AI.