Gowling WLG

Gowling WLG excels in assisting global and domestic brands and advertisers with advertising, marketing, and promotion-related matters. The firm is well-versed in environmental advertising and often guides clients through ESG regulations and greenwashing claims. It is also highly capable of managing regulatory complaints, coordinating promotions and sponsors, and launching new marketing campaigns, as well as advising on digital marketing issues. The firm has specific expertise in sports and event marketing mandates, aiding clients with sports marketing deals and high-profile sponsorships, in addition to talent partnerships. Practice head Dan Smith is an advertising law specialist with a wealth of experience in advising global brands, rights holders, and agencies. He is an expert in greenwashing, generative AI, influencer and affiliate marketing, and digital media. Zoe Pearman is noted for her work advising domestic and international clients in the retail, food, and automotive sectors on marketing issues.