Haynes and Boone, L.L.P.

Notably experienced in handling brand and creative asset work, Haynes and Boone, L.L.P. fields a wide-ranging practice that encompasses merchandising, co-branding agreements and enforcement strategies. Practice head Tiffany Ferris, who splits her time between Dallas and New York, demonstrates prowess across the full variety of a brand’s lifecycle. Other key names to note in Dallas include Purvi Patel Albers, who handles social media counseling, non-traditional trademark issues and internet enforcement, Jeffrey Becker, an expert on the tech side, and David Bell, who frequently oversees global brand growth and counsels creative sector operatives. In New York, ‘strategically brilliant’ Erin Hennessy is routinely entrusted by a multitude of sports, media, publishing and tech clients, while Joseph Lawlor is highly skilled in managing advertising and social media issues for telecoms, pharma and fintech clients.